The Cadillac CT6: The Reveal

An elegant debut. – In February of 2015, we shared a glimpse of the then never-before-seen Cadillac CT6 during the Academy Awards. This year, on the anniversary of our commitment to Dare Greatly, Cadillac proudly revealed the CT6 in its entirety to a worldwide audience.

The idea was simple: only those who dare drive the world forward.

The execution mirrored the idea in its simplicity. The CT6 was captured on the familiar streets of downtown New York City with one important distinction while the CT6 moves forward, everyone and everything around it moves in reverse.

Producing the commercial posed an interesting creative challenge: people look unnatural when they move backwards, and it would be impossible to control the natural movements of the city; things like birds flying across the sky, or steam rising from a manhole in the street. Over the course of three days, and with a crew of around 140 people, the commercial was shot with the environment moving naturally, while a precision driver drove the CT6 in reverse. Then, the captured footage was played backwards to achieve the final effect.

The first-ever CT6 is the culmination of Cadillac’s latest ambitions, but it is only the first of eight completely new vehicles still to come. In the next decade, the advances made possible on the CT6 will continue evolving, inspiring the designs of future Cadillacs.

Our mission to Dare Greatly has only just begun.

For more information on the first-ever Cadillac CT6, visit Cadillac.com/CT6.

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