Marcus Weller is featured in Cool Hunting 25, a showcase, presented in partnership with Cadillac, of 25 creators and innovators from a broad range of disciplines who are currently working to drive the world forward.
Like many innovations before it, Skully was born from an accident. Skully founder and CEO Marcus Weller was on his motorcycle, looking at a street sign, when the car in front of him slammed on its brakes. Weller didn’t see the car until he flew into the back of it. With his expertise in Human Factors Engineering and Ph.D. in Industrial Psychology, combined with his passion for motorcycles, this unfortunate moment led to a revolution in motorcycle helmets. But where helmet design has typically evolved to better protect wearers in an accident, Skully is about accident prevention.